Cannes Lions has manufactured variations to its procedures and groups for 2023, like a revamp for the Pharma Lions.
Right here are the improvements we can count on to see:
The Enjoyment Lions for Gaming
The Entertainment Lions for Gaming class will seek out to rejoice imaginative get the job done that connects manufacturers and people by gaming.
Entries will be expected to demonstrate how brand names productively tapped into gaming communities and additional price to the all round gaming knowledge – all while driving business results.
To make certain the Media Lions Awards correctly displays the media field, as well as celebrate the craftsmanship of making use of media to generate brand awareness.
Entries into the ‘Excellence in Media Craft’ area can only be submitted and paid for by unbiased media companies or corporations owned by a media community or impartial media network. This part will sit outside the current most boundaries for entry in the Media Lion, by Media Agencies only.
Inventive B2B Lions
The Resourceful B2B Lion has been refreshed by getting rid of the distinction concerning Solutions and Solutions across the types to greater reflect the B2B industry.
A new ‘Integrated Campaign’ class has been released to guarantee that the Lion recognises the multi-touchpoint, multi-stakeholder mother nature of the obtaining journey for B2B creative function.
The weightings of the judging conditions have also been altered to location much more emphasis on the tactic of the operate.
The Pharma Lions have been refreshed for 2023, to make certain the Lion obviously distinguishes the variance between Pharma perform that faces weighty regulation and health and wellness operate which can air with no the similar stringent limits.
All function entered into Pharma Lions have to be aimed at particular practitioners and individual groups in relation to the administration of a ailment or health care ailment diagnosed and dealt with by a healthcare experienced.
In addition, the sections have been restructured so that all regulated function and non-regulated perform are now individual, and the Wellbeing Mediums have also been up-to-date to align extra intently with the specialisms of the Lions.
The definition of Mobile Lions has been up-to-date for 2023 to involve all programs of moveable units and cellular engineering, In addition, types across the Lion have been amended to rejoice function that focuses on how the mobile system was central to the user expertise.
Entries will require to show creative imagination by the application of technologies on portable platforms function in which a hand-held or wearable surroundings is central to the concept and the experience and enables important aspects of the execution.
Introduction of the Metaverse
Cannes Lions 2023 will see the introduction of the Metaverse into classes focused on New Realities and Emerging Tech. For the reasons of the Awards, the use of the Metaverse is described as “the artistic software of immersive experiences which creatively thrust the boundaries of technology”.
Other class descriptions throughout the Lions have been expanded to consist of virtual worlds, new realities and the linked technological know-how and improvements.
Changes to Cannes general
The conclusion of the prior eligibility interval came soon after the final deadline, leaving little time for some perform to sit in the marketplace and demonstrate measurable impact.
For 2023, the do the job submitted must have aired, released or been released to the general public for the 1st time concerning 21 Feb 2022 and 23 April 2023. (If only aspect of the campaign falls into this window, see the principles for more information and facts).
For 2023, entrants will be encouraged to give data about the composition of the groups involved ‘behind the camera’ and any suitable details about the manufacturer or agency’s DE&I agenda. Even though this information and facts will not be element of the prepared submission, and so will not lead toward judging, it is meant to evaluate progress and support tell foreseeable future conditions.
This go builds on the objectification and harmful stereotypes requirements introduced in 2017 and will lead to the ongoing partnerships by continuing to function intently with the Geena Davis Institute for Gender in Media, and the Unstereotype Alliance.
For a lot more: