Steve Magnante Explains Why The AMC Rambler Classic Was Subversively Cutting Edge

Steve Magnante Explains Why The AMC Rambler Classic Was Subversively Cutting Edge

The automobile historian discusses why improvements like the aluminum block motor made the utilitarian Rambler so unexpectedly fashionable.

In contrast to Motor City’s Large A few, American Motors Corporation was a modest business functioning on a tight spending budget. From the late-1950s, AMC took on its competition by offering scaled-down cars and trucks with innovative attributes. The Rambler Typical was just one of those cars and trucks, and legendary YouTuber Steve Magnante talks in-depth about this basic automobile in a Bernardston, Massachusetts junkyard.

Look at as Steve analyzes why this unassuming vehicle is so deceptively ground breaking.

Throughout the late 1950s and early 1960s, AMC mounted a internet marketing campaign towards the comprehensive-sized cars—the “dinosaurs”—that General Motors, Ford, and Chrysler made. Noteworthy AMC cars and trucks of this time period included the compact 1962 Rambler American and the intermediate-dimension 1962 Rambler Basic. Steve tells us that product sales for the latter were being vastly thriving, with 442,344 of these cars offered.

Associated: This Is Why The 1960 AMC Rambler Was A $1 Billion Vehicle

A few series ended up readily available for the 1962 Classic: the Deluxe, Tailor made, and the 400. The car or truck that Steve discusses is a Deluxe. Each it and the 1962 Rambler Traditional Custom made experienced 195 cu. in. Inline-6 cylinder iron block engines considering that AMC scrapped the 250 V8 offered in the 1961 Tailor made series. But the significant differentiator was a regular OHV aluminum block engine in the 400 collection, which experienced the identical displacement and output as the Classic’s 127-hp Inline-6 cylinder.

Disruptive Innovation Dispels The Rambler Classic’s Uninteresting Image

Steve Magnante next to the rear of a 1962 Rambler American Classic Deluxe
Source: YouTube @ Steve Magnante

AMC’s aluminum block engines ended up more cost-effective and faster to generate, making it possible for customers to profit from the cost financial savings. And in 1962, all AMC cars and trucks experienced twin-circuit grasp cylinders, which predicted federal prerequisites five years later. The innovation continued with the Classic’s deep coil trip suspension and ultramodern safety attributes, this kind of as front and rear seatbelts and solid single-device human body building.

Despite AMC’s solid motivation to generating safer, much less expensive, and smarter cars and trucks, the corporation virtually went bankrupt in 1967, a single year just after the previous Rambler Common remaining the factory. At that time, muscle mass cars and trucks commenced to dominate the marketplace, producing fewer demand from customers for more compact gas-sippers. AMC jumped into the competitiveness in 1966 with a 327 V8 4-pace Rambler Rebel. It adopted up with new highly effective new products these kinds of as the Marlin, AMX, and Javelin.

Associated: Listed here Are The Coolest Muscle Vehicles AMC Ever Produced

While the Rambler Traditional is the muscle car’s total reverse, its revolutionary characteristics built it extraordinary. What is much more, these cars are still cost-effective for collectors. In accordance to the web-site, the regular rate across all design years is $12,479, with an average price tag of $9,050 for the 1962 model yr. At the time yet again, Steve Magnate has shown us a concealed, reasonably priced gem.