Kennewick auto repair shop gears up for expansion

Immediately after developing his business enterprise from a cellular store operate out of a Jeep, Nathan Goetsch appears to be forward to rolling up the doorways at his new 5,600-sq.-foot automotive fix creating at 8504 W. Clearwater Ave. in Kennewick.

Goetsch, the sole operator and operator of Platinum Automotive, is using the plunge to finance his very own $1.3 million building with the similar possibility-using spirit that led him to get started his own business enterprise a ten years back.

“I worked for a lot of men and women and a great deal of unique shops for a whole lot of many years, and when I still left the past job, I was like, ‘You know what? I’m likely to do this myself or I’ll loathe myself for the relaxation of my everyday living for not seeking.’ ”

Goetsch started out doing the job out of his house garage, marketing on Craigslist and making use of his Jeep to carry out mobile services.

His shop is now a full-scale procedure that does pretty much any form of maintenance. His latest locale is at 532 S. Steptoe St., Suite 110.

Platinum Automotive, 532 S. Steptoe St., is relocating to West Clearwater Avenue. (Courtesy Robin Wojtanik)

“What we really don’t do is mounted glass and system operate,” he explained. “Like windshields or anything at all glued into the automobile. Usually, we do anything mechanical, furthermore wheels and tires.”

Goetsch in no way expected this would be his profession, nevertheless he says he’s normally been a “hands-on human being.” He received into automotive perform purely by happenstance.

“At the start out of substantial university, I was being lazy, and I preferred to do robotics. When I went to go do my electives, they mentioned there was very little offered any more but automotive. And I was like, ‘I really do not want to work on cars.’ But inside a few months of remaining in that class, I figured out which is what I required to do, or which is what I loved at least.”

When in faculty, he was section of a group at Kennewick’s Tri-Tech Capabilities Middle that took initial area in the point out in a high school automotive levels of competition sponsored by Ford.

They competed nationally and placed in the best 50, Goetsch recalled.

He dabbled in development, but automotive do the job is wherever his enthusiasm lies.

“I bought sucked into it due to the fact when you’re performed with what you are doing, you have a feeling of completion. You know you have a little something you can glance at and say, ‘I did that, and I did it proper, and it performs.’ ”

His strategy and have faith in attained Platinum Automotive hundreds of optimistic evaluations on the shop’s internet site – an admirable feat in an marketplace in which buyers are often skeptical of truthful repair service operate.

“We unquestionably attempt to make sure we acquire interactions with our prospects,” Goetsch claimed. “Not only do they have confidence in us, but they rely on us more than enough to tell their close friends and family, or someone at the gasoline station. Most of our business arrives from referrals and term of mouth.”

More than the decades, his company and purpose has expanded. He employs a few comprehensive-time experts and expects to hire a few much more the moment the new store opens.

He’s proud of the minimal turnover with his team. “I do not imagine I have an worker who’s been right here considerably less than three several years,” he reported.

The new shop will be funded with a private industrial personal loan from Numerica that Goetsch secured shortly immediately after his mother died.

“The aspiration was usually to have my possess area. So, we have been hoping to get toward that for a extensive time. When I received a very little little bit of an inheritance, it was the forcing situation to attempt to do something with it.”

A basis has been poured and Nathan expects to open up close to the conclude of the yr or beginning of 2023.

Company is solid and the pandemic did absolutely nothing to gradual that.

“New automobiles are nevertheless pretty much impossible to get a hold of, and it created older automobiles value way more than they should really be, so it designed perception for persons to keep the automobile they currently experienced,” he claimed.

The new locale will include things like 6 bays for repairs, but Goetsch hopes to continue to keep the tiny-store family members environment he has founded.

“Having less guys indicates we may possibly not be equipped to get as considerably done in a specified time frame, but every person essentially cares about what’s likely on around right here,” he reported.

Platinum Automotive: 532 S. Steptoe St., Suite 110, Kennewick 509-410-4080 platinumautotech.com @platinumautomotiveservices. Hours:
8 a.m.-5 p.m. weekdays.