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Representation and visibility are key to attract more women to the auto industry — Amy Phillis | Griffin Motors 62{e3fa8c93bbc40c5a69d9feca38dfe7b99f2900dad9038a568cd0f4101441c3f9} of all new cars sold in the U.S. are bought by women, and they influence more than 85{e3fa8c93bbc40c5a69d9feca38dfe7b99f2900dad9038a568cd0f4101441c3f9} of all car purchases, according to data from Cars.com. So, why aren’t more women working in the retail automotive industry? To gain some insight into this question, anchor Jim Fitzpatrick spoke with Amy Phillis, Dealer Principal of Griffin Motors out of Pennsylvania. Watch the complete segment here.
Top Stories
Image Source: Rvian R1T gallery
The 2023 U.S. electric vehicle experience ownership survey by J.D. Powers revealed that, surprisingly, Tesla did not top the list for the best EV ownership experience. According to J.D. Power, a renowned consumer insight firm that delivers data-driven industry analysts, the RIvian R1T pickup truck rates first overall among EVs and exterior appearance. Read More
Stellantis has announced $150 million in investments towards facilities in Indiana, with the goal of securing future electric drive module (EDM) production. Used in most electric vehicles, EDMs combine several important units, such as the transmission, power electronics and engine, into one system, introducing benefits such as improved communication between components and reduced weight. Read More
A patent was published last week detailing a Ford created repossession system that would take control of a vehicle in the event of auto loan delinquency. Although it was submitted in 2021, the patent became public on Feb. 23. Within, Ford described its repossession system as capable of turning certain components off, and, if installed in a vehicle with self-driving software, relocating itself to make repossession easier. Read More
For Dealers
How to grow your dealership’s online reviews and reputation It’s no secret that online reviews are essential for businesses, which goes double for auto dealerships. With so much competition, it’s crucial to have a solid online presence – which means having good reviews. So how can you get them? Here are a few tips. Read More
Conducting a thorough marketing audit at your car dealership How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an essential tool to help you ensure you’re getting the maximum benefit out of your dealership’s marketing processes and procedures. Below are some tips for creating a successful marketing audit at your dealership to ensure your marketing policies work. Read More
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