AIA incoming chairman: A passion for training

AIA incoming chairman: A passion for training

It is all about instruction, teaching and additional training for the incoming chairman of the Automotive Industries Association of Canada.

Jason Yurchak will officially grow to be AIA chairman at the group’s annual basic meeting in May possibly. It’ll be the 1st in-man or woman AGM in 3 years. And at the time he’s in the seat, Yurchak wishes to put a whole-court press on escalating the information foundation of every person in the aftermarket.

“One of my passions is making certain that the automotive aftermarket gets training simply because with all the improvements and the cars today, they need to have it to survive,” he advised Jobber Information. “The automotive specialists will need to get that education so they can perform on the motor vehicles of now and tomorrow. Mainly because even nowadays, they are finding vastly challenging. With the push to electrification and almost everything like that, it’s essential that they do it.”

The aftermarket is at this time trying to get access to facts. In February, Windsor West MP Brian Masse tabled a personal customers invoice on the subject of automotive proper to fix. Nevertheless, even if — or when — that’s thriving, it’s a person action in the procedure. Possessing the information is important. But knowing what to do with it is a total other ballgame.

“You still want to be educated on how to do it. [We] can decide on up a complex guide on a car now and browse it and appear at it and go, ‘OK, Which is really sophisticated. I’m not positive I want to do that,’” Yurchak stated.

“So having just the entry to information and facts is a single point — acquiring the coaching on how to use that information and facts is a important.”

He headed up AIA’s education committee prior to turning into chairman. He’s uncovered that there is in truth a prosperity of coaching information and facts out there for experts. The situation is pointing them in the ideal direction to discover it.

“So which is something that will be a emphasis for AIA in the upcoming yr, and a little something I’m heading to be on best of is my new part as chair,” stated Yurchak, who by day is senior vice president of Canada at WorldPac in Vancouver.

Coaching history

To comprehend just how considerably he cares for teaching is to go back again to his early days with AIA Canada.

Becoming based in Western Canada, Yurchak experienced only acknowledged about AIA in passing. He realized it was an group for the aftermarket, but not much else. Most of the key gamers in the field are centered in Jap Canada. So he saw an opportunity to familiarize himself with not just the affiliation but with his peers throughout the place.

He then learned there was no B.C. division at AIA.

“The 3rd-major population in Canada, but we didn’t have our own division,” he recalled.

So he and Mike Rutherford, who at the time was with Ok Tire, bought a B.C. division up and jogging. But he emphasised that the team should aim on instruction in the industry.

“I’m not knocking them, but a whole lot of divisions more than time, a good deal of what they do is a good deal of charity stuff. They increase money — which is good things they’ll have golf tournaments — but we didn’t want to just be yet another a person arranging golfing tournaments,” Yurchak claimed. “We wanted to essentially do one thing that would assist the business. We’ve all been included in golf tournaments in other facets of our everyday living. We didn’t want to just do that. We wanted to do a little something that would actually make a variance with the industry.”

The late Bob Greenwood got concerned and donated his time to operate education and learning classes. “And we were being able to give 3 or 4 lessons for automotive service suppliers,” Yurchak claimed. “We did some classes wherever we invited salespeople and professionals from the distribution aspect of the business enterprise. It labored seriously very well.”

 “The automotive technicians need to have to get that education so they can get the job done on the autos of today and tomorrow. For the reason that even right now, they’re obtaining vastly difficult. With the press to electrification and almost everything like that, it’s key that they do it.”

To the masses

As observed, there is a large amount of teaching in location for automotive professionals. The situation is building it accessible and very easily findable amid these who have to have it.

For Yurchak, his target is to make absolutely sure that information is shared through the business. This is an difficulty the aftermarket demands to arrive alongside one another on and support as a whole. Opponents require to be associates here.

“A large amount of firms in the aftermarket give trading right now. But we really do not truly advertise it to the total aftermarket. We promote it to our clients or a team of shoppers in [a particular] place,” Yurchak mentioned in an interview. “My personalized believed is that we as an sector ought to put all the schooling out there. And it does not make a difference if you’re a client of this distributor or this distributor, make that schooling offered to every person.”

Otherwise, Yurchak has a stark warning: “If we don’t prepare the aftermarket, inevitably there will not be an aftermarket,” he stated.

If the worldwide COVID-19 pandemic brought a little something fantastic, it was the actuality that it showed likely digital operates in phrases of achieving extra men and women and creating items obtainable that ended up fewer so right before. As a substitute of a person lacking out on a learning chance for the reason that they are in Vancouver and the function was in Toronto — or putting down cash to e book a flight and lodge home — they can access the party almost from their business office or residence. This makes more chances for understanding.

“I think [virtual learning] accelerated. I assume we’re heading in this course anyway. Not just in our field, but I think in other industries as perfectly, with the growth of the internet and almost everything that is obtainable nowadays,” Yurchak mentioned.

Not that in-human being mastering and coaching will go away — that is possible to continue being the desired way of undertaking things. But digital options can dietary supplement the in-person encounter.

“A great deal of companies have pivoted to a lot of that. It’s the exact same internally with WorldPac with our education — we have not been ready to do as quite a few in-individual technical training classes. But we have experienced a prosperity of on the internet things,” Yurchak claimed. “And now that we’re going back to these in persons, we’re still maintaining the on the net courses simply because it is been very well-known.”


Jason Yurchak, incoming chairman of the Automotive Industries Affiliation of Canada has been in the business enterprise for 35 a long time.

“My very first automobile, I ended up owning to do a good deal of a whole lot of work on it. So as I began correcting issues myself, and studying how to repair them, I was like, ‘I sort of actually preferred this stuff.’ So I ended up finding in,” he stated.

Yurchak went to faculty to be an electronics technologist but resolved he preferred doing the job with cars more. Nevertheless, he did level out that items have seemingly occur entire circle for him as vehicles are now whole of digital parts.

After determining he liked doing work with automobiles, he obtained a career at an import areas keep in downtown Toronto. He was a counterman and driver and acquired from there.

Part of the studying expertise bundled doing work at a couple of dealerships in the pieces department. At age 23, he was the sections supervisor. He entered the aftermarket permanently following a buddy lured him over to an unbiased store to operate the entrance.

He’s now the senior vice president of WorldPac Canada, dependent in Vancouver.

Tough time

AIA Canada will hold its initially in-human being AGM in 3 a long time in May perhaps. Neither outgoing chairman Bob Jaworski nor earlier madam chairman Susan Hitchon were being in a position to bodily be close to their friends as they moved into the position due to the pandemic shifting all events to digital. For Yurchak, it is a second he’s keen to expertise.

“Things have modified in the business,” he acknowledged. “There’s likely to be less people today at the AGM, maybe. There’s been a great deal of consolidation in our business, like other industries, in the very last number of several years. And a lot of restructuring and various approaches of carrying out organization. We noticed a lot of that around the final few of yrs with unique distributors and these in the sector.”

This isn’t certain to the automotive aftermarket. Other industries have long gone by means of improvements above the very last two years.

“It’s adjusted. It’s various. But I consider involving everything I’ve viewed Bob and Susan do in excess of the past number of decades, I have picked up a whole lot of fantastic data,” he claimed. “One of the greatest items they brought in was interaction to the users and getting much more interaction out to the associates. And I want to continue on to do that and accelerate it if we can with some factors like training.”

1 of the major troubles going through the aftermarket is expertise — in particular obtaining great, certified specialists who can do the occupation. But it extends even past that.

“There’s a multitude of employment — thousands of work — open every working day in our market across Canada, from technician to components people today to counterpeople, service techs, reps, anything,” Yurchak mentioned. “And it is difficult to get persons into our industry.”

“With all the complex stuff which is in cars now, you can basically be a very compensated automotive technician and you’re only working with electronics and desktops using diagnostic products.”

It will arrive down to education — of the general public, that is.

The industry demands to get the word out there about what this sector is all about.

“Everyone applied to believe of an automotive technician as a grease monkey — you are in there with wrenches receiving your palms filthy,” Yurchak mentioned. “With all the technical stuff which is in vehicles now, you can actually be a really paid out automotive technician and you’re only doing the job with electronics and computers working with diagnostic tools.”

But how do you get the concept out there that this is an intriguing and fun field to function in? Yurchak stated there have been conversations about many strategies.

“Part of it is you’d have to market. There are a variety of techniques you exhibit it. But you have to demonstrate them: Here’s what it is,” he discussed. “You just can’t just notify them it is this and that here’s all these computer systems and these cars and trucks. You almost have to demonstrate them some of that things.”

Balancing out the issues are the prospects in just the aftermarket, notably individuals remaining developed by the better amount of utilised motor vehicles on streets today.

“If you search at the utilized automobile marketplace, employed cars have gone up hugely in selling price mainly because individuals can’t find new cars. In the short phrase, that assists the aftermarket simply because all these vehicles are receiving repaired and remaining inside of the Canadian aftermarket. It’s definitely produced a increase time, I would say, right now for the aftermarket,” Yurchak reported.

“I discovered my past practical experience, becoming in the business 35 many years, I’ve observed a couple recessions appear and go all over Canada. But I discovered that you know in situations of downturns in the overall economy, the automotive aftermarket tends to excel in these parts. Individuals repair their recent applied cars and don’t trade them. Suitable now, you can not trade 1 in because you simply cannot discover a new automobile.”